Sendible vs Sprout Social: Which Social Media Tool Wins?
Tired of juggling multiple social media accounts? You’re not alone. In today’s fast-paced digital world, managing your online presence can feel like a full-time job. Choosing the right social media management tool is crucial for saving time, boosting engagement, and ultimately, achieving your business goals.
This in-depth comparison pits two industry giants against each other: Sendible and Sprout Social. Both platforms offer a range of features designed to streamline your social media workflow, from scheduling posts to analyzing performance metrics. But which one is the better fit for your specific needs?
We’ll dive deep into the functionalities of Sendible and Sprout Social, examining their strengths, weaknesses, pricing, and user experience. Whether you’re a small business owner, a marketing professional, or a social media enthusiast, this guide will provide you with the insights you need to make an informed decision and take your social media strategy to the next level.
Specs at a Glance
| Feature | Sendible | Sprout Social |
|---|---|---|
| Social Media Scheduling | Yes | Yes |
| Content Calendar | Yes | Yes |
| Social Inbox/Engagement | Yes | Yes |
| Reporting & Analytics | Yes | Yes |
| Team Collaboration | Yes | Yes |
| Social Listening | Yes | Yes |
| Customer Relationship Management (CRM) | Limited | No |
| Sentiment Analysis | Yes | Yes |
| Workflow Automation | Yes | Yes |
| Mobile App | Yes | Yes |
| Third-Party Integrations | Yes | Yes |
| Multiple Account Management | Yes | Yes |
Feature-by-Feature Breakdown
Social Media Scheduling & Publishing
- Sendible: Offers robust scheduling capabilities, allowing users to plan and publish content across various platforms. Supports bulk scheduling and content queues. However, the interface can feel slightly dated compared to competitors.
- Sprout Social: Provides a user-friendly scheduling calendar with features like optimal send times and content suggestions. Its publishing tools integrate seamlessly with its other features. Limited free trial.
- Winner: Sprout Social
Social Listening & Monitoring
- Sendible: Includes social listening features to track brand mentions and relevant keywords. Provides basic analytics and sentiment analysis. Sentiment analysis isn’t always accurate.
- Sprout Social: Excels in social listening, offering advanced monitoring capabilities, comprehensive analytics, and detailed reporting. Offers valuable insights.
- Winner: Sprout Social
Analytics & Reporting
- Sendible: Delivers basic analytics and reporting features, covering key metrics like engagement and reach. Reporting capabilities are less sophisticated compared to Sprout Social.
- Sprout Social: Provides in-depth analytics and customizable reporting, offering valuable insights into campaign performance and audience engagement. Robust reporting is a key strength.
- Winner: Sprout Social
Collaboration & Team Management
- Sendible: Features collaboration tools, allowing teams to manage content and workflows. Offers role-based access. Can be harder to manage large teams.
- Sprout Social: Offers robust collaboration features, including task assignment, internal notes, and approval workflows. Easy to use for team communication.
- Winner: Sprout Social
Customer Relationship Management (CRM)
- Sendible: Doesn’t include strong CRM features.
- Sprout Social: Provides some CRM-like functionality, allowing users to manage conversations and engage with their audience. Better for customer communication.
- Winner: Sprout Social
Platform Integrations
- Sendible: Integrates with a wide range of social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and Pinterest. Supports various third-party apps.
- Sprout Social: Integrates with major social media platforms, along with other marketing and business tools. Platform integrations are comprehensive.
- Winner: Tie
Pricing
- Sendible: Offers a range of pricing plans, making it accessible for businesses of different sizes. Can be more cost-effective.
- Sprout Social: Is generally more expensive than Sendible, particularly for advanced features and larger teams.
- Winner: sendible
User Interface & Ease of Use
- Sendible: Has a functional interface, however, it can feel less modern and intuitive than Sprout Social.
- Sprout Social: Boasts a user-friendly and intuitive interface, making it easy to navigate and manage social media campaigns.
- Winner: Sprout Social
Winner by Category
| Category | Winner |
|---|---|
| Social Media Scheduling | Tie |
| Content Calendar | Tie |
| Reporting & Analytics | Sprout Social |
| Social Listening | Sprout Social |
| CRM | Sendible |
| Ease of Use | Sprout Social |
| Pricing | Sendible |
What They Have in Common
- Social Media Scheduling: Both Sendible and Sprout Social allow users to schedule posts across various social media platforms, streamlining content distribution and ensuring consistent online presence.
- Content Calendar: Both platforms offer a content calendar feature, enabling users to visualize their scheduled posts, plan future content, and manage their social media strategy effectively.
- Reporting & Analytics: Both provide robust reporting and analytics, allowing users to track key performance indicators (KPIs), measure campaign effectiveness, and gain insights into audience engagement.
- Social Inbox/engagement: Both offer social inbox features to monitor mentions, comments, and messages, facilitating timely responses and fostering engagement with followers.
- Team Collaboration: Both platforms support team collaboration, allowing multiple users to access and manage social media accounts, assign tasks, and streamline workflows.
Sendible Vs Sprout Social Buying Guide
Feature Comparison
Both Sendible and Sprout Social offer robust social media management features, but with some key differences. Sendible excels in its white-label capabilities and agency-focused tools, making it ideal for managing multiple clients. Sprout Social, on the other hand, boasts superior analytics and reporting features, offering in-depth insights into your social media performance. Consider your primary needs: are you managing a large client base, or are detailed analytics crucial for your strategy? Sendible’s pricing structure is often more accessible for agencies. Sprout Social, while more expensive, provides a streamlined user experience and robust features.
Pricing & Plans
Pricing is a significant factor. Sendible offers various plans tailored to different user needs, often making it a more budget-friendly option, especially for smaller businesses or those managing several clients. Sprout Social’s pricing is generally higher, reflecting its more comprehensive feature set. It offers tiered pricing based on the number of users and social profiles. Evaluate your budget and the features you require. Consider the long-term cost and the return on investment (ROI) you expect from each platform. Analyze the value you receive for the price.
Ease of Use
Both platforms strive for user-friendliness, but their approaches differ. Sendible has a slightly steeper learning curve due to its extensive features and customization options, especially for white-labeling. Sprout Social provides a more intuitive and streamlined user interface, making it easier for beginners to get started. Consider the technical expertise of your team and the time you’re willing to invest in learning a new platform. Sprout Social’s interface is generally considered more modern and easier to navigate. Trial periods are available for both, allowing you to experience the platforms firsthand.
Integrations
Both Sendible and Sprout Social integrate with a wide range of social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and Pinterest. However, the extent of integrations with other tools may vary. Sendible often provides more open API access, which can be beneficial for custom integrations. Sprout Social focuses on integrations that enhance its core functionality, such as social listening tools and customer relationship management (CRM) systems. Review the specific integrations relevant to your workflow, such as project management or e-commerce platforms. Consider your existing tech stack.
Customer Support
Customer support is a crucial aspect of any software solution. Both platforms offer customer support, but the quality and availability may differ. Sendible typically provides support via email and live chat. Sprout Social often offers more comprehensive support, including phone support and dedicated account managers for higher-tier plans. Research online reviews and testimonials to gauge the responsiveness and helpfulness of each platform’s support team. Consider the importance of prompt assistance when issues arise. Evaluate the support options that best align with your needs.
Reporting & Analytics
Reporting and analytics are essential for measuring social media success. Sprout Social is renowned for its powerful analytics dashboards, offering in-depth insights into engagement, reach, and audience demographics. Sendible provides solid reporting capabilities, but its analytics may not be as comprehensive as Sprout Social’s. If detailed data analysis is a priority, Sprout Social is likely the better choice. Compare the types of reports offered, the customization options available, and the ease of exporting data. Consider how you intend to use the analytics to inform your strategy.
Who Should Buy What?
Buy Sendible If…
- You need a platform that offers extensive CRM capabilities alongside social media management.
- You are looking for a more affordable option with similar core features.
- You need a tool that supports white-labeling features.
- You are looking for a platform with strong integrations.
Buy Sprout Social If…
- You require advanced social listening and analytics capabilities for in-depth insights.
- You need a platform with a very user-friendly interface and streamlined workflows.
- You are looking for a tool with strong reporting and presentation features.
- You value a platform with excellent customer support and a dedicated account manager.
Frequently Asked Questions
What social media platforms do Sendible and Sprout Social support?
Both Sendible and Sprout Social support all major social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and Pinterest. They also generally provide support for platforms like TikTok and YouTube. The platforms are constantly updating their capabilities to keep pace with the evolving social media landscape. Both platforms are great for managing your presence across a variety of social media networks.
How do Sendible and Sprout Social handle scheduling social media posts?
Both platforms offer robust scheduling capabilities, allowing you to plan and schedule your social media posts in advance. You can schedule posts to be published at specific times and dates, and you can also bulk schedule posts. Both provide calendar views for easy content planning. These features help with time management.
What are the key differences in reporting and analytics?
Sprout Social typically offers more in-depth reporting and analytics features, including advanced analytics, audience insights, and competitor analysis. Sendible provides solid reporting, but its analytics might not be as comprehensive. Sprout Social allows detailed data analysis. Both platforms provide valuable insights into your social media performance.
How do Sendible and Sprout Social compare in terms of pricing?
Sendible generally offers more budget-friendly pricing plans, making it a good choice for smaller businesses or agencies managing multiple clients. Sprout Social has higher pricing, but it reflects its more comprehensive feature set and more advanced capabilities. Both offer different tiers to cater to a variety of needs. Consider your budget and the value you need.
Which platform is better for agencies?
Sendible is often considered a strong choice for agencies due to its white-label capabilities and agency-focused tools, such as client management features. Sprout Social also supports agencies, but its focus is broader. Sendible’s focus on client management can be a key differentiator. Consider the scale of your agency and client needs.
How user-friendly are Sendible and Sprout Social?
Sprout Social typically offers a more intuitive and streamlined user interface, making it easier for beginners. Sendible may have a slightly steeper learning curve due to its extensive features, especially for white-labeling. Both platforms aim for user-friendliness, but their approaches differ. The trial periods allow evaluation.
Do Sendible and Sprout Social offer customer support?
Yes, both platforms offer customer support. Sendible typically provides support via email and live chat. Sprout Social often offers more comprehensive support, including phone support and dedicated account managers for higher-tier plans. Research reviews to gauge responsiveness. Support quality is critical, and both aim to provide support.
Final Verdict
Choosing between Sendible and Sprout Social depends on your specific needs. Sendible excels with agency-focused features and affordability. Sprout Social is superior for in-depth analytics and a user-friendly interface. If robust analytics and ease of use are paramount, Sprout Social is the winner. If you need white-label capabilities and a more cost-effective solution, Sendible is a strong contender.
Winner: Sprout Social