Getresponse vs Constant Contact: Which Email Marketing Wins?
Tired of email marketing platforms that underperform? You’re not alone. Choosing the right tool can make or break your marketing efforts. This comparison dives deep into two industry giants: GetResponse and Constant Contact.
We’ll explore their features, pricing, and ease of use to help you make an informed decision. Both platforms promise to boost your email marketing ROI, but which one truly delivers the best results for your specific needs? We’ll find out.
Whether you’re a seasoned marketer or just starting, understanding the nuances of GetResponse vs Constant Contact is crucial. Get ready to discover which platform aligns perfectly with your goals and budget. Let’s get started and find the perfect email marketing solution for you.
Specs at a Glance
| Feature | GetResponse | Constant Contact |
|---|---|---|
| Email Marketing | Yes | Yes |
| Marketing Automation | Yes | Yes |
| Landing Pages | Yes | Yes |
| Webinars | Yes | No |
| CRM | Yes | No |
| Contact Management | Yes | Yes |
| Segmentation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Reporting & Analytics | Yes | Yes |
| E-commerce Integration | Yes | Yes |
| Templates | Yes | Yes |
| Customer Support | Yes | Yes |
Feature-by-Feature Breakdown
Email Marketing Automation
- Getresponse: Offers robust automation workflows, allowing for complex customer journeys based on behavior and actions. Pros: Advanced segmentation, drag-and-drop workflow editor. Cons: Can be overwhelming for beginners.
- Constant Contact: Provides basic automation features, primarily focused on triggered emails and autoresponders. Pros: Easy to use interface. Cons: Limited automation capabilities compared to GetResponse.
- Winner: getresponse
Email Templates & Design
- Getresponse: Provides a wide range of professionally designed templates and a drag-and-drop email editor. Pros: Extensive template library, easy customization. Cons: Some templates feel outdated.
- Constant Contact: Offers a good selection of templates, known for their mobile responsiveness. Pros: User-friendly editor, focus on mobile design. Cons: Template selection is smaller.
- Winner: constant contact
Landing Pages
- Getresponse: Includes a landing page builder, allowing for the creation of lead capture pages and sales pages. Pros: Integrated with the email marketing platform. Cons: Design options are somewhat limited compared to dedicated landing page builders.
- Constant Contact: Does not offer a native landing page builder. Pros: N/A. Cons: Requires integration with a third-party landing page tool.
- Winner: getresponse
CRM & Contact Management
- Getresponse: Offers basic CRM features to manage contacts and segment audiences. Pros: Segmentation options. Cons: CRM features are not as robust as dedicated CRM platforms.
- Constant Contact: Provides contact management features, including segmentation and list building. Pros: Easy contact import and organization. Cons: Limited CRM functionality.
- Winner: getresponse
Reporting & Analytics
- Getresponse: Delivers detailed analytics on email performance, including open rates, click-through rates, and conversions. Pros: Comprehensive reporting. Cons: Analytics interface could be improved.
- Constant Contact: Provides clear and concise reporting on email campaign performance. Pros: Easy-to-understand data. Cons: Less detailed analytics than GetResponse.
- Winner: getresponse
Pricing
- Getresponse: Offers a tiered pricing structure based on the number of subscribers. Pros: Competitive pricing, free plan available. Cons: Pricing can become expensive as list size grows.
- Constant Contact: Offers tiered pricing based on the number of contacts. Pros: Simple pricing structure. Cons: Can be more expensive than GetResponse for larger lists.
- Winner: getresponse
Integrations
- Getresponse: Integrates with a wide range of third-party services, including e-commerce platforms, CRMs, and social media. Pros: Extensive integration options. Cons: Some integrations require more setup.
- Constant Contact: Provides integrations with popular tools and services. Pros: Good integration with common business tools. Cons: Fewer integrations than GetResponse.
- Winner: getresponse
Customer Support
- Getresponse: Provides customer support via email, live chat, and webinars. Pros: Good support options. Cons: Response times can vary.
- Constant Contact: Offers customer support via phone, email, and live chat. Pros: Strong reputation for customer service. Cons: Phone support may be limited based on plan.
- Winner: constant contact
Winner by Category
| Category | Winner |
|---|---|
| Marketing Automation | GetResponse |
| Ease of Use | Constant Contact |
| Webinars | GetResponse |
| Customer Support | Constant Contact |
| CRM | GetResponse |
What They Have in Common
- Email Marketing: Both GetResponse and Constant Contact offer robust email marketing features, allowing users to create, send, and track email campaigns. They both provide tools for list management and segmentation.
- Contact Management: Both platforms offer contact management features, enabling users to store and organize their subscriber lists. This includes features for importing contacts, adding custom fields, and managing contact data.
- Reporting & Analytics: Both provide comprehensive reporting and analytics dashboards to track key metrics such as open rates, click-through rates, and conversions. This data helps users understand campaign performance and optimize their strategies.
- Segmentation: Both offer segmentation capabilities, allowing users to group contacts based on various criteria (e.g., demographics, behavior) for more targeted email campaigns. This improves engagement and personalization.
- A/b Testing: Both support A/B testing, enabling users to test different subject lines, content variations, and send times to optimize their email performance and improve results.
GetResponse Vs Constant Contact Buying Guide
Ease of Use and Interface
Both GetResponse and Constant Contact prioritize user-friendliness, but they approach it differently. GetResponse offers a more modern interface with drag-and-drop email creation and automation workflows that are relatively intuitive. Constant Contact’s interface is also straightforward, especially for beginners, making it easy to navigate and create emails. However, GetResponse sometimes feels cluttered with its extensive features. Constant Contact’s simplicity might appeal to users who prefer a streamlined experience, while GetResponse offers more granular control for experienced marketers.
Email Marketing Features
Both platforms offer a comprehensive suite of email marketing tools. GetResponse excels in its robust automation features, allowing for complex workflows based on user behavior. It also includes webinars and landing page creation, adding value to its offering. Constant Contact, while also providing automation, focuses on ease of use and offers solid email templates and list management capabilities. While it might not match GetResponse’s depth in automation, it provides a user-friendly experience for creating and sending emails.
Pricing and Value for Money
Pricing structures vary between the two platforms. GetResponse offers a range of plans based on the number of subscribers and features, with a free plan for up to 500 contacts. Constant Contact also has tiered pricing depending on the number of subscribers. Constant Contact can be more expensive for larger lists, while GetResponse’s pricing scales more competitively. Consider your budget and the number of subscribers when evaluating the value for money offered by each platform. Evaluate the features you actually need versus the price.
Deliverability and Reputation
Deliverability is crucial for email marketing success. Both GetResponse and Constant Contact have generally good reputations for deliverability. They both implement measures to ensure emails reach the inbox. However, deliverability can be affected by factors like content quality, list hygiene, and sender reputation. Research recent deliverability reports and reviews for both platforms to see how they perform. Both platforms provide tools and tips to improve deliverability, such as list cleaning and content best practices.
Automation and Segmentation Capabilities
GetResponse takes the lead in automation capabilities. It allows you to create complex, multi-stage workflows based on various triggers and actions, offering advanced segmentation options to target specific subscriber groups. Constant Contact provides automation features, such as welcome emails and autoresponders, but its capabilities are more basic compared to GetResponse. Segmentation options are available in Constant Contact, but they are not as granular as those offered by GetResponse. Consider your automation needs and level of experience.
Customer Support and Resources
Both platforms provide customer support and resources to assist users. GetResponse offers support through email, live chat, and a knowledge base. Constant Contact also provides extensive resources, including phone support, email support, and webinars. The quality of support can vary, so research the experiences of other users. Check out the availability of support in your preferred language and the response times. Consider the level of support you may need, and choose the platform that offers the support that best suits your needs.
Who Should Buy What?
Buy GetResponse If…
- You need advanced marketing automation features and workflows.
- You want to host webinars directly within the platform.
- You require a built-in CRM for managing leads and customer interactions.
- You are looking for a platform that offers a broad range of features beyond just email marketing.
Buy Constant Contact If…
- You prioritize ease of use and a user-friendly interface.
- You need a platform known for its strong customer support.
- You’re looking for a simple, straightforward email marketing solution.
- Your primary focus is on email marketing and event management.
Frequently Asked Questions
What is the primary difference between GetResponse and Constant Contact?
The primary difference lies in their approach. GetResponse offers more advanced features like automation, webinars, and landing page builders. Constant Contact focuses on ease of use and simplicity, providing a user-friendly experience for beginners. GetResponse caters to users who need advanced features and automation, and Constant Contact is better for those who prioritize ease of use.
Which platform is better for beginners?
Constant Contact is generally considered better for beginners due to its straightforward interface and simplified feature set. It offers a gentle learning curve, making it easy for new users to create and send emails. GetResponse, with its wider array of features, may be overwhelming for beginners, even though it also has a free plan to help get started.
Which platform offers better automation capabilities?
GetResponse provides more robust and flexible automation capabilities. It allows you to create complex workflows based on user behavior and other triggers. Constant Contact offers automation, but its features are not as advanced as GetResponse. It is suited for basic automation, but GetResponse is the best choice if you need advanced features.
How do the pricing plans compare?
Both platforms have tiered pricing based on the number of subscribers. GetResponse offers more affordable plans for larger lists, and a free plan. Constant Contact can be more expensive as your list grows. Evaluate your budget and subscriber count when comparing pricing, and determine which platform offers the best value for the features you need.
Which platform has better customer support?
Both platforms offer customer support through various channels, including email and live chat. The quality can vary, so it’s a good idea to research customer reviews and experiences. Both platforms offer a wealth of support resources, including tutorials and FAQs, which can help you get started and troubleshoot issues.
Which platform is better for e-commerce?
GetResponse offers some e-commerce integrations and features, but Constant Contact’s e-commerce integrations might be more limited. However, both platforms are compatible with various e-commerce platforms. The best choice depends on the specific needs of your e-commerce business. Consider the level of integration and features you need.
How do the deliverability rates compare?
Both GetResponse and Constant Contact generally have good deliverability rates. They both implement measures to ensure emails reach the inbox. However, deliverability can vary based on factors like content quality and list hygiene. Review recent deliverability reports and user experiences to assess the performance of each platform.
Final Verdict
Both GetResponse and Constant Contact are strong contenders in the email marketing space. GetResponse stands out with its powerful automation features and broader feature set, offering more control. Constant Contact excels in user-friendliness, making it perfect for beginners. The choice depends on your specific needs and priorities, with GetResponse winning for its advanced features.
Winner: GetResponse