Brita vs Clearly Filtered: Which Water Filter Wins?

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Tired of questionable tap water? You’re not alone! Many of us are looking for a simple, effective way to ensure our drinking water is clean and tastes great. The market is flooded with options, but two names consistently pop up: Brita and Clearly Filtered. Both promise to deliver cleaner, better-tasting water, but which one truly stands out?

This comparison dives deep into the world of water filtration, pitting Brita, a household name, against Clearly Filtered, known for its advanced filtration technology. We’ll explore everything from filter types and performance to cost and ease of use. This will help you make an informed decision and choose the best water filter for your needs.

Get ready to discover the key differences between these two popular water filtration systems! We’ll analyze their features, compare their effectiveness, and help you determine which option is the perfect fit for your home and lifestyle. Let’s find out which water filter reigns supreme in this Brita vs Clearly Filtered showdown!

Specs at a Glance:

Feature Brita Clearly Filtered
Filter Type Activated Carbon Activated Carbon, Sediment, and other media
Filter Life 2 months/40 gallons Up to 100 gallons
Removes Chlorine Yes Yes
Removes Lead Yes Yes
Removes Mercury No Yes
Removes Pharmaceuticals No Yes
Removes PFOA/PFOS No Yes
NSF Certification Some Models Yes
Filter Material Activated Carbon Activated Carbon, other media
Pitcher/Filter Availability Widely Available Available
BPA Free Yes Yes
Cost Per Gallon Low Moderate

Feature-by-Feature Breakdown

Filtration Performance – Contaminants Removed

  • Brita: Brita filters typically remove chlorine, sediment, and some heavy metals like copper and mercury. They are effective for improving taste and odor. However, they are generally less effective at removing a wider range of contaminants like pharmaceuticals and industrial chemicals compared to more advanced filtration systems.
  • Clearly Filtered: Clearly Filtered filters often utilize multiple filtration stages, including activated carbon and sometimes other media, to remove a broader spectrum of contaminants. They are known to target a wider range of chemicals, including VOCs, lead, PFAS, and other harmful substances, offering a more comprehensive filtration profile.
  • Winner: Clearly Filtered

Filter Lifespan & Replacement Frequency

  • Brita: Brita filters typically require replacement every 40 gallons or approximately every 2 months, depending on usage. This frequent replacement can be convenient but can also contribute to more waste and higher long-term costs.
  • Clearly Filtered: Clearly Filtered filters generally have a longer lifespan, often filtering up to 100 gallons or more. This reduces the frequency of filter changes, leading to less waste and potentially lower long-term costs.
  • Winner: Clearly Filtered

Filter Material & Technology

  • Brita: Brita filters primarily use activated carbon and a mesh screen. This is a common and effective method for basic filtration, but it may not capture all types of contaminants.
  • Clearly Filtered: Clearly Filtered employs a more advanced filtration technology, often utilizing multiple layers and types of filtration media, including activated carbon, catalytic carbon, and sometimes other proprietary blends, to target a wider range of contaminants.
  • Winner: Clearly Filtered

Cost of Filters

  • Brita: Brita filters are typically less expensive per filter compared to Clearly Filtered. However, the shorter lifespan means you’ll need to purchase replacements more frequently, which can increase the overall cost over time.
  • Clearly Filtered: Clearly Filtered filters are generally more expensive upfront, but their longer lifespan can offset the higher initial cost. The overall cost will depend on usage and the specific model.
  • Winner: Tie

Water Flow Rate

  • Brita: Brita pitchers generally offer a reasonable water flow rate, making it easy to fill a glass quickly. However, the flow rate can decrease as the filter gets closer to needing replacement.
  • Clearly Filtered: Clearly Filtered systems, depending on the model, can have a slightly slower flow rate than Brita, especially if the filtration is more comprehensive. This is often a trade-off for more thorough filtration.
  • Winner: Brita

Filter Availability & Convenience

  • Brita: Brita filters are widely available in most stores and online, making them very convenient to purchase. They are also easy to install and replace.
  • Clearly Filtered: Clearly Filtered filters are available online and in some specialty stores. While convenient, the availability may be slightly less widespread than Brita. Installation can be slightly more complex.
  • Winner: Brita

Pitcher Design & Aesthetics

  • Brita: Brita pitchers come in a variety of designs and sizes, offering options to fit different needs and preferences. Their designs are generally functional and straightforward.
  • Clearly Filtered: Clearly Filtered also offers a selection of pitcher designs, with a focus on functionality and sometimes a more premium aesthetic.
  • Winner: Tie

Certification & Testing

  • Brita: Brita filters are often certified by NSF International for specific contaminant removal. However, the certifications may not cover the same range of contaminants as those for Clearly Filtered.
  • Clearly Filtered: Clearly Filtered filters often have certifications from independent labs like NSF International and IAPMO, with testing data available to show their effectiveness against a wider range of contaminants, including PFAS and other emerging contaminants.
  • Winner: Clearly Filtered

Winner by Category:

Category Winner
Contaminant Removal (Comprehensive) Clearly Filtered
Filter Life Clearly Filtered
Cost Brita
Ease of Use Brita
Availability Brita

What They Have in Common:

  • Water Filtration: Both Brita and Clearly Filtered are designed to filter tap water, improving its taste and reducing contaminants.
  • Ease of Use: Both systems are relatively easy to use, typically involving filling a pitcher or bottle and letting the water filter.
  • Convenience: Both offer a convenient way to have filtered water readily available at home, eliminating the need to purchase bottled water.
  • Reduced Contaminants: Both products aim to reduce harmful contaminants such as chlorine, lead, and other particles found in tap water.
  • Cost-Effective: Compared to bottled water, both options provide a more cost-effective way to have filtered water.

Brita Vs Clearly Filtered Buying Guide

Filtration Performance

Both Brita and Clearly Filtered offer filtration, but they target different needs. Brita pitchers primarily focus on reducing chlorine taste and odor, along with some sediment and heavy metals. Clearly Filtered, however, employs more advanced filtration methods, often using multiple filter stages and materials like activated carbon and reverse osmosis, to remove a wider range of contaminants, including lead, pesticides, pharmaceuticals, and microplastics. This comprehensive approach makes Clearly Filtered the more effective choice for those concerned about a broader spectrum of water pollutants. Consider the specific contaminants you’re most worried about when making your selection.

Filter Life and Replacement Costs

Brita filters are generally more affordable upfront and have a longer lifespan, often lasting up to two months, depending on usage and the specific filter type. Clearly Filtered filters, while more expensive, also offer varying lifespans dependent on the specific model and its filtration capabilities. The cost per gallon of filtered water is higher with Clearly Filtered due to the more specialized filters. Consider your water consumption and budget when evaluating the long-term costs of filter replacement. Factor in the frequency and cost of filter changes to determine which is more economical for your needs.

Water Taste and Clarity

Brita significantly improves the taste of tap water by removing chlorine and other common impurities. This often results in a noticeable improvement in the flavor of beverages made with the filtered water. Clearly Filtered generally provides even better tasting water, often described as crisp and clean, due to the removal of a more extensive range of contaminants. The water clarity is usually enhanced with Clearly Filtered, making it appear clearer and more appealing. The overall taste and appearance of the filtered water can significantly influence your drinking experience.

Ease of Use and Maintenance

Brita pitchers are typically very user-friendly, with simple designs and easy filter replacement processes. The pitchers are generally lightweight and easy to fill and pour from. Clearly Filtered products, while also designed for ease of use, can sometimes have more complex filter replacement steps depending on the model. Some models may require pre-soaking filters or specific setup procedures. Maintenance requirements vary, but regular cleaning of both types of pitchers is essential for optimal performance and hygiene. Choose the system that best suits your lifestyle and daily routine.

Environmental Impact

Both Brita and Clearly Filtered contribute to reducing plastic bottle waste compared to bottled water consumption. Brita filters are readily available and can be recycled through specific programs, reducing landfill waste. Clearly Filtered also offers filter recycling programs, although the availability may vary by location. Consider the environmental impact of filter materials and packaging when making your choice. Evaluate the manufacturer’s commitment to sustainability and waste reduction practices, as this adds to the overall environmental footprint.

Product Variety and Features

Brita offers a wide range of pitcher sizes, styles, and filter types to suit different needs and preferences. They also provide faucet filters and water bottles. Clearly Filtered also provides multiple product offerings, including pitchers, filters, and other filtration systems, with specific features that address various contamination concerns. Both brands offer models with features like electronic filter change indicators and various aesthetic designs. Consider your specific needs and the available features when comparing Brita and Clearly Filtered products to find the best fit for your home and lifestyle.

Who Should Buy What?

Buy Brita If…

  • You’re looking for an affordable water filtration solution.
  • You want a widely available product with easy-to-find replacement filters.
  • You primarily want to remove chlorine and improve the taste of your water.
  • You want a simpler filtration process.

Buy Clearly Filtered If…

  • You’re concerned about a wider range of contaminants, including heavy metals and emerging contaminants.
  • You prioritize higher filtration performance and potentially cleaner water.
  • You’re willing to invest a little more for a more comprehensive filtration system.
  • You want a filter with a longer lifespan.

Frequently Asked Questions

How often should I change the filter?

Brita recommends changing their filters every 40 gallons or about every two months, depending on usage. Clearly Filtered filters typically have a shorter lifespan, often ranging from 3 to 6 months or based on gallons filtered. Always follow the manufacturer’s recommendations for optimal filtration performance and water quality. Monitor your water usage and taste to determine when a filter change is needed.

What contaminants do these filters remove?

Brita filters primarily remove chlorine taste and odor, sediment, and some heavy metals like copper. Clearly Filtered filters, however, are designed to remove a much broader range of contaminants, including lead, mercury, pesticides, herbicides, pharmaceuticals, and microplastics, depending on the specific filter type. Research the specific filter’s performance data.

Are these filters NSF certified?

Many Brita and Clearly Filtered products are certified by NSF International (or other reputable organizations) for specific contaminant reduction claims. Look for the NSF certification on the product packaging to verify the filter’s performance against industry standards. NSF certifications provide added assurance that the product meets strict safety and performance criteria.

How do I dispose of used filters?

Brita offers a recycling program for their filters through a partnership with TerraCycle. Clearly Filtered also offers recycling options, though they may vary depending on the filter type and location. Check the manufacturer’s website for specific instructions on how to recycle your used filters. Proper disposal helps minimize environmental impact.

Which filter is better for removing lead?

Clearly Filtered filters are typically more effective at removing lead than Brita filters. Clearly Filtered’s multi-stage filtration processes often incorporate materials specifically designed to capture lead particles. Brita filters can reduce lead, but the level of reduction may vary depending on the filter type. Always verify the filter’s lead reduction claims with independent testing data.

Can I use these filters with well water?

Brita filters may not be suitable for well water, as they are primarily designed for treating municipal water supplies. Clearly Filtered filters are often better suited for well water, but you should have your water tested to identify specific contaminants present. Choose a filter specifically designed to address the contaminants in your well water. Consider pre-filtration.

What is the difference between pitcher filters and faucet filters?

Pitcher filters are convenient and portable, ideal for general use. Faucet filters attach directly to your faucet, providing on-demand filtered water. Faucet filters often offer higher flow rates than pitcher filters. The choice depends on your usage habits and preferences. Some people prefer faucet filters for cooking and cleaning. Consider where you will primarily use the filtered water.

Final Verdict

While Brita offers a convenient and affordable option for basic filtration, Clearly Filtered provides superior performance in removing a wider range of contaminants, leading to better-tasting and cleaner water. The more advanced filtration technology of Clearly Filtered makes it the preferred choice for those seeking comprehensive water purification.

Winner: Clearly Filtered

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